The software giant launches Bling search engine, the next-generation search service at D7 Conference.
On Thursday, Microsoft CEO Steve Ballmer himself officially unveiled the Bling search engine at the D7 conference in California. The product shall be rolled over the next couple of days until 3rd June by which it shall be available to everyone . The search engine has been designed as a “decision engine” to help people search the web more intelligently and is “aimed ” at giving people more ways to organize their search results.
The company also plans to spend $80 million-$100million on the promotion of the search engine through print , air and the web.
Microsoft has been trying real hard to be successful on its online business, But just couldn’t make it to be the best. It had a decent start with the Hotmail email service but then slowly it started to decline and despite the CEO’s claims that the company shall have the number 1 search engine, its services have been massively under performing with analysts even saying that Microsoft should just sell off its online business as it just can not handle it properly. This is the latest effort by the Software giant to get itself a decent online share and probably even the best yet after Hotmail.
